Many of you may know of the dismal job the silver industry has done
over the last half century regarding the promotion of silver for the
home. Mass-produced flatware and holloware are becoming less popular
every day, and it’s silver for the masses that will prompt the
purchasing of one-of-a-kind silver from you. The cottage industry
(the independent silversmith) has picked up where the large companies
have faltered and in some cases closed forever. This is happening
around the world.
With the decline of the industry, it’s up to us to come up with
creative ways to keep collectors using their silver and to pass it
down to the next generation. One of these ways is to market silver’s
antimicrobial properties. This widely known but rarely promoted
aspect is something the silver companies never marketed.
Print a poster to use on your display case or wall, enlightening
your customers as to the health benefits of owning silver, not to
mention its intrinsic value.
8"x10" poster: http://tinyurl.com/39v65mw
8.5"x11" poster: http://tinyurl.com/3y8hw4b
Help spread the word to help rebuild our craft,
Jeffrey Herman, Founder & Executive Director
Society of American Silversmiths