Most men don't wear jewelry at all except for maybe a wedding ring
I dont mean to offend, but this has got to be the largest
mis-conception out there pertaining to the mens jewelry market. A
majority of men wear jewelry, they just dont call it jewelry per say.
Look at their wrists, many have a watch, if they wear a watch, they
have adornment. These individuals can, and will wear a bracelet, link
What holds up their trousers…a belt, attached to that belt is a
belt buckle. This is a piece of jewelry, like it or not, it is
adornment in a very utilitarian fashion.
Now convicing these men that what they are currently wearing is
jewelry, well that’s a whole other story. Educating is one of the
keys to the men’s market, shifting the frame of reference from
utilitarian to adornment is not an easy one, some get it some don’t,.
Like a man, it is difficult to ask OR take directions when lost, BUT,
it is possible.
----personal opinion below----
I also belive that a major reason a lot of men don’t wear jewelry
is because…well, the jewelry out there, and pardon my verbage,
sucks. The mens market is full of bland tasteless items, once you
weed thru the garbage, you will find a hand full of makers out there
with awesome work, great design, and brilliant concepts.
Men do want to be adorned, its in their nature, after all who wore
that first saber tooth tiger tooth necklace…MAN did…
raising his club with pride