Dear, those designs are beautiful, but women today want VALUABLE
BLING, not artsy jewelry. You need to learn pave if you really want
to sell what you make."
Larry, your wife is wise and not so wise all at the same time. Good
wives (and yes husbands!) are like that.
Tiffany’s sells a million wedding bands a month - it’s what pays the
rent, and we all have to pay the rent. I think some arty jewelers
fail because they are dependant on style, and “stubbornly artistic”
- customer doesn’t like style, no sale.
It’s funny you should ask, because we were here:
Just yesterday. There was a whole room of Lalique, and I saw nothing
that wouldn’t sell today - well, there’s the big monster orchid with
ivory petals that most people know of, that’s simply too big for
There are a multitude of craftspeople making Art Nouveau jewelry in
the under $200 price range and doing quite well with it. The problem
you have with Lalique in particular (let’s disregard his fame for
now- just on merit) is that most of the work you see is quite
expensive. That means somebody has to 1) have the money AND 2) Love
the piece enough to part with the money. It’s much easier to do that
with lowest-common-denominator stuff. I.E. valuable gemstones,
generic pave, etc. That doesn’t mean it won’t sell or you can’t make
a living, just that it’s not so easy.
I have the same problem with some of the pieces I’ve made on spec -
people admire them greatly, little by little they all sell,
eventually. But they don’t really FIT anyplace. They’re too
expensive for gallery jewelers - often not outre’ enough, either.
And they’re too arty for a guild store. That doesn’t mean I don’t do
it anyway - there’s always room for more good craftsmanship and