I’ve had this in mind- something most people know, if they think
about it. Since a very nice gentleman jerked a cracked molar out of
my jawbone yesterday and I’m just popping Vicodins today, why
not…Once again, it speaks to the actual question of the thread ;<}
Let us suppose you are a Neanderthal in Neanderthal times. Don’t get
on me for historical accuracy because that’s not the point… You
understand nothing. How things grow, what things are, where they come
from are all mysteries to you. It’s debatable you even understand
that babies come from sex. Let’s say that you can make stone tools
and wear clothing and have fire - that’s the accuracy part, I don’t
remember (or care, here). So, you’re walking along and you see a
yellow rock. Cool rock, you say, let’s smash it and see if we can
make a hunting knife out of it. So, you smash it, and lo and behold,
it doesn’t smash, it squashes like nothing you’ve ever seen before.
That alone makes your yellow rock very, very special indeed - no
other rock acts like that. You continue walking, and you find the
reddest, most beautiful rock, in the form of a crystal. Shiny like
the sun, deeply red and with a depth even a Neanderthal can see. You
try to make a knife out of that, too, but it smashes all of your
tools, and remains untouched like the day you found it. Also a Very,
Very Special Rock, indeed.
You show your friends your magical rocks, and they are all very
impressed, and everybody wants one just like it. So you go looking.
And you look, and you look and you look but you just can’t find
another rock of either kind. Perhaps these are the only rocks in
“the world” (about a square mile, then…;<}
Time marches on and the mythic qualities of gold and other precious
things only grows. Even the alchemists didn’t actually know what
they were doing, though they pretty much invented chemistry. But the
modern concepts of metals, acids, salts and anything related to
atomic theory were unknown to them. Gold was still a magical rock,
to them, though the working properties were long known. Thus we get
people with “golden tongues”, the golden rectangle, the golden
fleece, and multitudes of other references that elevate anything
golden to something more than the mundane.
The point being that, even though we do now know much about the
elements and the sciences, the question of why any and all of the
precious things are coveted is not so simple. The precious and
magical nature of gold was long ago imprinted on the collective
psyche, like it or not. And by extension other precious things, too.
Yes, there have been marketing schemes at various times - diamonds
are the benefactor of that, and especially the notion that one needs
an engagement ring and it must be diamond (a recent idea). But why
humans yearn for the rare and precious is much deeper than some
marketing ploy.
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