If we were to stop fixing the junk people would stop buying it
Junk is a relative term. I won’t fix something unless I have a
reasonable expectation of success. Plated stuff? no I’ll
pass…usually. However if Mrs Gottrocks asks me to fix a
sentimental costume piece, being that she spends well with me, I
cannot and will not refuse her. I’d rather keep her.
The QVC customer is not our customer anyway. I say QVC in a
metaphorical sense. The person who seeks out very inexpensive jewelry
is not likely to buy from a guild type store because of perceived
cost. They THINK you’re expensive so they shy away. Price is their
motivator. I like the customer whose motivation is quality. But I
full well realize that the quality conscious client may own 'junk’
too, to be blunt. I’m using junk not as a pejorative but as a
descriptor, relatively speaking.
One of my best customers complained to me recently about how her
acquaintance was treated at another place, the gist was she was
spoken to insultingly concerning the size of her newly acquired
engagement ring. My customer will be bringing her in for a consult on
how to ooomph it up, which was the reason for the visit to the other
place. So I win because some lofty minded jeweler refused to
accommodate a sincere request. Can’t beat that with a stick.
Way long ago I was out to dinner at a hibachi. Across the
table(well, griddle I suppose) sat a woman who said to her companions
about me something like, “He’s my jeweler, VERY expensive”. At first
I was insulted and a bit hurt. After I realized that I didn’t really
know just WHO she was it dawned on me that she was just blowing
smoke, trying to impress her dinner mates that she shops in an
expensive place. And that is I believe the mind set of the ‘QVC’ type
buyer. Faux. Do we WANT this kind of client? Personally speaking, no,
not me. I’ll gladly fix costume for Mrs Gottrocks but not so eager
for Mrs. Fakerocks.
But its sometimes tough to determine before the fact just who is
what. I did recently have to tell someone I could no longer take her
work. This was after she complained that I had the nerve to charge
her ten dollars to reset a stone. So some people get the royal
treatment and some don’t. Tricky.
My fingers hurt now and I can see you nodding off, so bye.