to all - I thought i would put this out there – all of us that are
in the jewelry business come across this on a daily basis with
customers. The emotional and sometimes unrealistic expectations on
the part of the general public are my topic.
One of the more obvious situations that arises is the willingness on
the part of the consumer to spend large amounts of money from a
suited overly saturated with beauty products sales personel who
usually doesnt know squat about what makes a quality piece of
jewelry.
one further scenario is that most people who fall for the "70% off
jewelry sale " and then expect the junk they purchased to " last a
life time " some how people expect thier appliances cars, clothing,
computers and all else in thier lives to fail or break down but NOT
thier jewelry. All other forms of “craft” (despite ART prices that
people are willing to pay) clay, fabrics, wood other metals other
than jewelry are expected to look hand made on a level that is not
reserved for most “hand made” jewelry, the level of perfection
expected from hand made jewelry seems to be one of hyper-perfection
(not that i am jealous).
I suppose I could feel this sentiment on the part of the general
public at large as “complimentary” to jewelers in particular, in the
sense that jewelers would be the" rock of stability “in our social
craft order in the craftworld, except that, alot of us want to be
seen as “artists” but,as my teacher at univ. of georgia gary
noffkkee put it once in order to be considered an true artist one
must be” out of touch with reality the way painters and sculptors
are" so before i bore everyone into sensless doldrum any further
comments will be appreciated for both wit and entertainment value.
best regards goo