Can you expand on the order process at wholesale shows a little? I
had thought that an exhibitor had to have a ton of items ready to
ship when they went to a wholesale
Oh no, yikes! That’s why I like wholesale shows. I couldn’t figure
out how much or what to make if I did a retail show. That’s one of
the many reason why I haven’t done one yet. But, I digress…
When I take orders I have my calendar with me and I figure out right
then and there when I will ship. I make a schedule. I usually tell
them that my turn around time is 4-6 weeks. I then ask them when
they would like it shipped. If it’s July and they say Nov 1, I say
"great" and I write it in my calendar right then and there. If they
say, oh I really wanted it in three weeks, I have an opening that
night, yadda yadda yadda… I can look at the schedule, see what I
have going on and then say “yes” if I can squeeze it in. This way,
I’ll also know in advance when I’ll have to call in the
reinforcements (I don’t have a real staff, just a few "on-call"
quite a few weeks afterwards working themselves to death to fill
I usually do that too, because I tend to say “yes” a lot for rush
orders! But, I do keep a certain amount of castings, beads, chains
etc… on hand so I can do that. That way it’s just assembly for all
the “rush” orders. But I really try to space them out so I can keep
my sanity or just in case something life-related comes up.
Is this how people get their work in catalogs as well?
Yes, the catalogs do shop the wholesale shows. Many people have said
to just send samples to catalogs, which I’ve done. But every catalog
order I’ve ever received has come from them finding me either
through my rep or through a wholesale show. To my knowledge,
Sundance doesn’t shop the Gift Shows (maybe NY???), but some of the
others do. There are so many catalogs out there that you’ve never
heard of that shop the general wholesale shows.
Amery Carriere Designs