I know this has been discussed before on Orchid, but recently it
seems as if the advertising of jewelry and gemstones on TV, has become
even more blatant in misleading and downright false statements
regarding their products.
Tuned into one of the stations that advertise jewelry and gemstones,
and the woman was hawking a stone called “zandrite.” She raved about
its rarity and ability to change color. It was suspiciously
inexpensive, $10, for a10 mm round stone.
Never heard of “zandrite,” so I looked it up and found that it is a
synthetic. Yet never once was this mentioned by the woman who was
extolling its clarity, its being calibrated, and its rarity.
What ever happened to “truth in advertising?” I did check it out on
their website, and at least there, they do state that it is a
"simulant." However this was not mentioned on the TV. As many people
will order it over their 800 number which is listed on the TV
program, I wonder how many will be aware that they are not purchasing
a genuine gemstone?
It is appalling how many of these TV jewelry programs mislead the
public. They will offer a piece of jewelry and in large print on the
screen, it says " genune18K gold." Then, further down on the screen,
in small letters, it will say “overlay,” which to me means plated.
One was proclaiming the excellence of the material of the piece she
was selling as being “highest quality, solid genuine 18K gold
overlay.” Now what does that mean?
Another stated that the ring she was selling was the" purest,
highest form of 14K gold." Does this mean that any other 14K gold
would be inferior?
Of course the one that was the most ridiculous was the person who
advertised a ring as having a “genuine synthetic ruby,” Well at
least she used the word “synthetic,”