on the 29 of November I did a talk at Kendall College in Grand
Rapids MI, and discussed the career of the jewelry industry, as well
as what I believe is required to succeed in this industry. they are
teaching all the students cad design for jewelry, as well as
metalsmithing. I personally think that cad should be taught the last
semester of your senior year of college, because you need the
fundamentals first before you try having the computer building it
for you. the reason for my accelerated interest now in cad is seeing
all of these students learning it was a bit scary. sure they are
beginners and sure they have no idea how to make jewelry but give
them two years doing the cad every day and they will figure out how
tall things need to be and were the heads and supports need to be.
the point is, here is the crystal ball when these kids get it! the
entire industry will be forced to change with them and those that
don’t will be left behind working at a fast food restaurant. I came
up with this theory a week ago and yesterday a friend from Toronto
called me asking me about THE CAD. he said after 30 years carving
models he is having trouble getting work. he just recently discovered
the reason. Someone has move into town with the cad and the printer
and is doing waxes faster, cheaper, and better than him. this is the
first case that I have heard of this happening. I give it 5 years and
all the hand carvers are in big trouble (by the way I am a hand
carver also). five years is just about the time when these students
will have two years under their belts. I made a statement not to
long ago on Orchid, that said “when people consider a computer
generated Picasso as good as an original I will start learning the
cad” fortune and unfortunate I believe this day has come. I have
taken a informal survey over the last six months with my clients, and
it pretty much goes like this, people over 30 appreciate the idea of
a hand drawing and a hand made wax that is close to perfect. people
under 30 need to see the drawing spinning around the screen to
visualize it, and EXPECT the model to be perfect. the under 30 is
your next major jewelry buyers! so the moral of the story change with
the times or prepare for your job at burger king.
Matthew
www.mhgjewelry.com