It is interesting to note that goldsmith, who do practice strictly handmade process, do not have a problem with FTC definition, but others do. Quite fascinating.
Assuming this was directed at me (based on your use of the full
paragraph quote from my post), you are right Leonid, I do have a
problem with the FTC guidelines. With your strict adherence to
traditional hand methods, you should too, even more so than I,
because as it is currently written the law cuts into your turf a lot
more than mine. It is missing several key words and terms such as
“unique”, “cast parts”, “lost wax”, “mold”, “reproduction”, “power
assisted”, “computer controlled”. If some of these words and terms
had been included, this discussion would not be taking place at all.
Words mean things, and sometimes, especially when it concerns the
law, the absence of certain words can mean even more.
As it is, the FTC’s guideline concerning the term “handmade” is all
but worthless as a definition. The law is ambiguous at best,
downright harmful at it’s worst, and that’s my real problem with it.
Anybody can legally call anything they want “handmade” as long as it
doesn’t have findings and wasn’t produced using cnc machines. As Neil
kind of said, if it ain’t in the law, it must be OK. So far, no one
has been able to quote any part of the law that directly or
indirectly excludes castings, only opinions about what they think the
law infers. So, because castings aren’t mentioned, either directly or
indirectly, they must be OK. Not my opinion, I’m looking at the law
itself.
If anyone thinks I’m wrong, quote the law, not just an opinion, and
prove it.
The FTC’s guideline concerning the term “handmade” is a perfect
example of what happens when government bureaucrats that have little
or no experience with or knowledge about what they are trying to
regulate, write laws. They usually cause more harm than good. This
thread and others before it do more to self-police our industry than
any government regulations can or ever will. People new to the trade
that are trying to decide if their work can legally be called
“handmade” that are reading it, now know that to call something that
is produced from a mold “handmade” is considered by the vast majority
of their peers to be inaccurate, fraudulent and deceptive, even if it
is by a strict reading of the law, legal. But they sure aren’t going
to get that message from reading the FTC guidelines as they are
currently written. Because casting shot waxes is not addressed at
all.
One little piece of advice from a retail jewelry store owner for
people considering selling their jewelry to retailers. Don’t use the
term “handmade” to describe your jewelry, especially to a store owner
that doesn’t work the bench. It immediately conjures up images of
eighth grade art class projects, and most will tell you they aren’t
interested before you can say another word. I certainly will.
Dave Phelps