Seems my post was misread. I went through the process to point out that carving the wax is the handmade controlled part, investing and burn out are not. That is where the item gets separated from hand made.
Yes I did misread Richard. Sorry about that.
I don’t think the FTC rules are really the cultural standard. The
FTC does not go around bothering anybody about this, as far as I
know. I doubt if most craftsmen or consumers are even aware that such
standards exist. It does not seem unreasonable to claim that a lost
wax casting made from a hand carved wax is OK to call handmade, but
it is also reasonable, as Richard argues, to claim that these rules
would not allow it. The language of the relevant FTC guide (23.3)
does not directly address this issue. Maybe there is a case that went
to court and produced a judgment that would serve as a precedent and
clear this up. Or, more likely as I suspect, it is a trivial
distinction that is unlikely to be considered worth prosecuting as a
consumer fraud.
I think the real cultural standards of “handmade” are things made on
a small scale with certain expectations of creativity and a lot of
warm and fuzzy ideas about lifestyle, preserving “lost arts” and
honest toiler values. Like a lot of cultural standards, there is
nothing intellectually rigorous or consistent about it and it drifts
along as a kind of mushy and often useless term, except that it is
useful to describe your work as “handmade” if you are trying to make
a distinction from something factory made. Not an especially honest
distinction since the factory might be using exactly the same
methods. But it is a useful distinction if it helps define the nature
of your work and your business in the marketplace.
I agree with Anna that this is moral issue of honesty rather than a
legal issue. It only becomes a legal issue if there are legal
consequences for abusing the term. If there are no art cops and
nobody ever gets busted for calling their cast multiples “handmade,”
it is solely a matter of being honest with your customers. And since
the FTC is apparently doing little, if anything, to actually regulate
the term “handmade,” why should anyone feel a moral obligation to
accept the FTC definition of the term as the final word?
Stephen Walker