And why not include silver? It's a precious metal, and sterling is a
far more pure alloy of silver than the 14kt alloy is of gold. It's
the whitest metal available. And it is, OMG, affordable! Is that why
it gets so little respect? And yet jewelers will put CZs in gold, and
customers will buy it and feel superior.
White gold eventually looks like dirty gold...why make a sow's ear
out of a silk purse anyway? (...ducks the incoming barbs...)