Thanks for a fun post. No. I wouldn’t advertise with neon
personally. But I think it is probably just the thing for someone
else. Why not?
My jewelry philosophy, business philosophy and personal philosophy
are all interwoven. Each has different emphasis and each is something
of a struggle because the audience/customers/business
associates/community/family all have their own point of view, which
surprisingly is never exactly the same as mine.
When you start delving into artistic motive and personal fulfillment
as an artist, it helps a lot if you recognize right off the bat that
we are not driven to make this stuff for the same reason that people
might want to buy it. The trick is to find an audience that comes
pretty close to sharing your vision. Or to express your vision in a
way that draws them in and converts them to your point of view. I
find it helps if I imagine who is going to wear my work when I am
creating it. They might be a real person I know that I am actually
making it for, or they might be an imagined customer. Thinking of
"them" while I work helps bridge the difference between what I want
and what they want.
There is a harsh reality that many of the more sensitive among us
have a big problem with. That is that “art” is a status symbol.
Owning art or paying for it, in the case of public art, expresses
personal importance and self indulgence. Even more so for jewelry.
That certainly isn’t all that it is. But it is a big part of it. For
the past century, modern art has overlaid the dimension of
intellectual status symbol to jewelry that aspires to be “art”. Much
angst can come from this.
Seech, I absolutely agree that this is a fantastic forum. There are
people here who do jewelry because it is their job to serve their
bosses or customers, but they still have the enthusiasm to contribute
to the discussion in their spare time. And there are those who are
making jewelry because it is an obsession. When I was an art student
in the 1970s, it was “us and them”. We artistic jewelers, no,
metalsmiths. whatever we thought we were, had only one use for the
mainstream jewelry industry and that was to contrast ourselves to it,
as we aspired to be on a more enlightened plane. I am glad that the
foolishness and vanity of that point of view has given way to greater
tolerance and mutual respect. The success of this forum is certainly
a big help and a valuable asset to jewelry culture.