We were looking for some advice on how best to sell pendants,
whether there is anything unique to showing, selling and displaying
pendants compared to other categories. Any ideas or lines at all
would be a big help
From experience, I have had it pointed out to me that if it’s a
pendant, make sure you display it with a chain. Why? Because some
people cannot visualize it as a pendant if they don’t see it attached
to a chain. They may not like the chain it’s displayed on, but a
chain can be changed out.
The most important thing about displaying jewelry that I can think
of is to not display it on a totally flat surface. Design your
display area in 3 dimensions to create interest. It doesn’t matter
whether you use risers, draped fabric, jewelry busts or other props,
get it up off a flat surface.
People have to be intrigued and visually stimulated enough to go see
the jewelry more closely. If people are 4 feet from the jewelry,
they can’t see what’s on a flat surface, nor are they particularly
inclined to investigate.