Not all certifications are equal. It is generally accepted in the
diamond market place that a certificate from the GIA is the most
accurate and that certs from other labs, such as EGL or IGL tend
to be somewhat generous in their descriptions of stones. Anyone can
open a lab and certify stones. Caveat emptor.
I agree with you completely. Caveat emptor is kind of what I was
trying to come around to.
I looked again at my example company. Large diamonds are certified
through various independent labs, IGL, EGL, GIA etc. Here is the
part that makes me rest easier though. If you feel that what you
receive is not what you wanted, you can exchange or return within 30
days. Further, if, at any point in the future, the diamond is graded
again and disputed, you receive exchange, refund, or price
adjustment. Peace of mind for the retailer (any one of us) translates
into peace of mind for the client.
I’m saying that you can better sell that which you have complete
confidence in. Everyone on the forum knows that, when it comes to
business, I’m not even out of the gate yet. You guys have loads more
experience. That’s just a given, but in Nov., when I did my first
small show, I came to an understanding, an epiphany. Now, I sell
beaded stuff. The highest price tag is 225 dollars, so people buy a
lot on whim. That’s ok. A customer asked me about a particular bead
in a particular piece and I heard myself flubbing "oh, when I bought
those beads, they were represented to me as (whatever they were) so,
I’m representing them to you as (whatever they were). What kind of
silliness is that? I was not sure of what I was selling. I was not
confident. Confident buying trickles down to confident selling and
now I know, that’s what I need.
So, if I have established a relationship with someone by buying
small quantities over time and I am happy and the customers are
happy, then I might take more risk. If it’s a large company like Rio
or Stuller (which, by the way, most of you rave about) then I will
take a risk. Doing anything less is shooting myself in the foot
because when the moment comes that the customer asks me to explain
myself and my process, I will flub.
There is the issue (which I can’t speak of out of lack of
experience) of accurately representing what you are selling and how
can you do that when you are taking such risks? You guys can dicker
on that if you want to (and I will read and try to absorb every
Obviously, this is just my opinion. If you don’t have enough
about the seller (from whatever source you have) then
bidding high money on internet auctions is like putting your money on
the wheel in Vegas and spinning…which looks actually like a lot of
fun, but that doesn’t mean I do it.
Once again, I know there are extremely talented and reputable people
on the list who sell their things at auction. I’m not meaning to
target anyone and I apologize if I offend.