So glad to hear you’re doing so well.
I speak to many, many jewelers. I can tell you this fact that keeps
kicking me in the head:
Fact 1: Jewelers who decide to charge the prices from my price book,
when telling the customer the price, will get about 90% of the
customers to say “OK, when can I pick it up” to the price they asked.
Fact 3: Jewelers who decide to NOT to charge the prices from my
price book, but rather charge their old prices or maybe go up a
because they THINK the customer won’t charge, when telling the
customer their price, will get about 90% of the customers to say “OK,
when can I pick it up” to the price they asked.
When you quote a repair price 90% of customers say OK because they
If you were frozen in a time capsule in 1999 and in 1999 you owned a
jewelry store AND you woke up from being from on May 5th, 2008 AND
you went right back to the showroom and saw the prices on the tags
today, would you tell your staff to lower the tag prices as “NO one
in their right mind would pay $450 for a 4mm wedding band! Now mark
it at $229 like it USED to be!”
510 Sutters Point