Loyalty and reputation are interwoven, but so is marketing. I wish I
was better at it, I see a lot of people thrilled with what I do, only
to see them try out another place. I also see people confuse a strong
marketing message with reputation. Freebies are great esp. in the
repair department, but I don’t think they’ll bring you that diamond
Case in point: Mrs Jones’ husband buys her a $3000 diamond necklace,
you give her a new lobster claw for her old chain so she can wear it
easier. Twelve months later Mrs. Jones comes and for some minor
repair and you find out her son just got engaged.
Case in point #2: All year long you do minor repairs for Mrs. Smith.
January rolls around and she asks you to size a ring that her
husband bought from the mall. He forgot you were there didn’t he?
I’ve had this over and over. I’d like to know what others are doing
about this. I mail out Thank You post cards with a huge logo on one
side so that the guys in the family would know WHERE to shop, but it
doesn’t seem like enough.
I’ve thought about that guys night, but I’m not wild about alcohol
and cigars in my store… lol Anybody try this with success?