Conflict Diamond Poll

Jewelry Discussion
1

In YOUR business…

– What percentage of your potential diamond customers ask about
Conflict Diamonds?

– Have you lost any sales solely because of Conflict Diamonds?

– If so, was there a difference between total weight finished goods
and center stones?

– Have you made any sales because you offered an alternative?

– If so, was there a difference between total weight finished goods
and center stones?

– Does your competition promote Conflict Free?

– Do you?

– Is the issue in your local media?

– How would you describe the socio-economic class of your customer
base?

– Is that different from those who actually inquire about Conflict
Diamonds?

– Do you see any trends in your clientele regarding this issue?

Thank you

2

This one is easy. Small town, central Michigan, and to date have not
been asked even once. I offer Canadian stones so am prepared if it
happens, but not yet.

Jon Michael Fuja

3 
-- What percentage of your potential diamond customers ask about
Conflict Diamonds?

Zero

– Have you lost any sales solely because of Conflict Diamonds?
– Have you made any sales because you offered an alternative?
– Does your competition promote Conflict Free?
– Do you?

No

-- Is the issue in your local media?

Does Rush count?

-- How would you describe the socio-economic class of your customer
base?

Wealthy

-- Do you see any trends in your clientele regarding this issue?

Nope.

4 
What percentage of your potential diamond customers ask about
Conflict Diamonds?

About half right now

Have you lost any sales solely because of Conflict Diamonds?

Yes a few

Have you made any sales because you offered an alternative?

Yes, both Canadian diamonds and alternative stones (sapphires)

Competition question?

What competition?

Is the issue in your local media?

Yes

Is that different from those who actually inquire about Conflict
Diamonds?

No

How would you describe the socio-economic class of your customer
base?

Well off, highly educated.

Daniel R. Spirer, G.G.
Daniel R. Spirer Jewelers, LLC
1780 Massachusetts Ave.
Cambridge, MA 02140