I’ve recently experienced some protests when collecting credit card
info at shows. I generally like to take down the name, address, and
phone number when accepting a credit card. I like the idea of having
contact info when running a card. Several times at the last show,
people refused to give me a contact phone number. One women didn’t
want to give me her address either, but I pointed out I needed at
least the zip to even run the card. I know identity theft is a
problem, and I truly sympathize, as I know several close friends that
have dealt with this issue. However, as a vendor, I like to have
contact info in case of a problem, on my part or on theirs. I guess
I’m wondering if I’m being unreasonable?
I’ve talked to my bank who has my merchant account, and they
recommend holding the card info 6 months and then shredding it. I do
about 8 shows a year, which doesn’t really justify buying a wireless
machine to run cards, so I transmit via phone, and use a
knucklebuster type imprinter. Perhaps if I upgraded and didn’t
imprint cards people would be less wary?
Nearly all of my sales are run on credit cards, so not taking them
is really not an option.
Anyone else experiences this reluctance?
Nesheim Fuller Design
Mason City, Iowa