I have a 14 + ft ceiling that has been painted orangy-red. Down the
center of the ceiling is the heating duct...a very big round tube
with air vents. I am hoping to make this go away by painting the
I’ve heard that described as the “Urban Look”, by the realtor trying
to rent me the space! This look can be quite attention getting. And
that’s a problem for jewelers, or other kinds of merchants. You want
the people to look at your wares, not your ceiling. What one creative
merchant in that building did was to hang an expanded steel mesh
horizontally under the ‘hardware ceiling’. You could use other
materials no doubt but be very careful of fire hazard, check your
local fire ordinances. Maybe you could find material at a theatrical
Your jewelry will reflect whatever is above it. As mundane as it
might appear, a suspended ceiling might be a way out for you. They do
have some newer patterns to the tile. But here too you can run into a
problem, that of your showcase glass reflecting too much white and
obscuring your merchandise.
Just having a thought here, maybe install panels made of the
suspended tile over your cases with the ceiling black as you mention.
That would make the ugliness disappear yet give you a white
reflective base, so to speak. And it might create some drama in the
Colors…whatever you choose make sure its consistent with your
store image. I saw a mall store once that was entirely(completely!)
RED. Probably red was the owner’s fav color but that does nothing to
address what they should have, displaying the merchandise in the best
way to stimulate sales. That’s what its all about…making sales. If
you have an overly dramatic space you will distract attention from
the goods. That is why most successful stores have a neutral color
scheme. Both diamonds and colored stones will stand out as the focal
Try this…grab some of your wares and head down to the fabric
store. Try all the patterns, colors, textures as backdrops. You soon
see how a muted, flat (non reflective) stage reacts better with your
jewelry than exciting splashy shiny fabrics.
You may find that the tones and colors you like best have already
been done to death(because they work). So now its up to you to come
up with some neat little twist. Something that still shows the goods
well but also says to the client that you are original and different
without whackiness. Unless whacky is what you’re about.
You are soooo lucky to have a high ceiling. It’ll be a job to deal
with but the final product could be really nice.
One bit of advice that’s slightly off topic…since this is a new
store, REALLY watch how much you spend on it. You will need your
funds for operating expenses for that important period between grand
opening and when you develop a positive cash flow. Weeks?, months?
you never know for sure. You can always go back and make improvements
Opening a new store is exciting. Best of luck!!!