When a potential customer e-mails images of silver in need of
restoration, I give them as much as I can as to how the
surgery will be performed. This gives them a greater appreciation and
understanding of what they will be paying for. They also see many
aspects of the restoration process on my Web site. Bring your
customer through the ENTIRE creative process and don’t lose out on a
sale from too little
Jeff- I too belong to the school of customer education. The more our
clients know about how we do what we do the better it is for all. I
try not to get too detailed or their eyes glaze over, but I do feel
it’s important to have an educated client.