Hi
needed to get a gold chain in a hurry. Went into a "reputable"
jeweller LOL.
Showed me 9 kt said no I want 18 kt as 9 kt is a lot of money for so
much copper.
“There is no copper in 9 kt yellow gold.” I was told.
“I said I am a goldsmith and go “expletive deleted” (learnt that
phrase from the Nixon tapes) yourself.”
Bought a quality 18 kt somewhere else. Explained I was a goldsmith
and was in a hurry so I was buying retail.
Got a discount.
Why did the first guy say something like "Most people here only want
9 kt. Wonderful you are after better quality and I can order you in
one.
I like customers who know quality. What design are you thinking of?"
Still would not have bought, because I can get them wholesale but
was in a hurry. Like I need it yesterday.
Made an enemy, I am good at that, and made a friend and got a
discount too.
When I need something I don’t make or can’t buy in guess which shop
I go too?
I am always polite to customers and give true descriptions of my
jewellery.
“I am often asked will this silver tarnish?” I look them in the eye
and tell them all silver will tarnish. And give them a piece of
professional polishing cloth with the sale. And say bring it back
will clean it no charge.
I was asked how much to clean a piece of jewellery, no charge if it
is not dirty. If it is filthy and full of gunk $50.
An old lady I knew who re-strung pearls, always told her customers
they were filthy and charged and extra $10 for cleaning.
I said those pearls look ok to me what’s the go. “I have a
reputation as a cranky old lady who does a great re-string and
clean.”
Asked my teacher if the customer is always right.
“No, but they are the customer.” AKA the one with the money!
Richard