I hate to be the one to put a damper on what should be a good
idea…BUT…think about this idea of an exchange policy
and all the things which can cause you headaches before doing it.
Because, once you implement this into your sales policy you could end
up stuck with it.
What was originally thought to be a way to increase sales has now
become no more than a consignment. To make this work to your
advantage you would need a very large inventory base and numerous
customers which would allow you to keep this merchandise available to
be relocated if returned. If most of your customers are in the same
town or locale its hard to pass your items around.
We were a national operation for years with full time salesmen on
the road and thought we might try your idea out. It worked well in
September and October (prime buying season for xmas) and then come
January when they wanted to replace everything left from the holiday
season into new merchandise at no further cost to them.
Remember…Jewelers are salesmen first… and they want to sell
their own merchandise first. Returnable goods are window
Companies which are most successful with this kind of a policy of
exchange are primarily huge watch manufacturers and manufacturers who
supply very large retail operations such as WalMart and large chains.
In their case the volume offsets the expense.
Why don’t you try this… Offer good “buying” customers a
policy of offering a few additional items on memo to fill out your
line in their shops. It builds goodwill and gets your items out there
to make them noticeable. However, know which customer you can do this
with and which ones will abuse it. Make each offer very individual to
each customer, If it is done on a store to store basis you can be
successful doing this and have happy customers who know they are
Casmira Gems, Inc