Lets see, I promote a artist, advertise, invite my customers, serve
food and alcohol, set up, clean up, provide staff to assist.
I have a retail store, and I work in collaboration with an artist
who does art shows and does trunk shows. I believe that we make as
much if not more when we do a trunk show over an art show.
Art show, set up tear down, hotel, days of sitting there, food, gas,
travel time. Trunk show, one day, target rich environment, free food.
If you have had some success in the past and you know how people
respond to your work and you generally know you will sell something
and you feel you have some idea of what you can sell and you know
what
your time and energy is worth should determine what you can pay the
host. If she sells thousands of dollars of your work in less time
than you can move it yourself, there is a gratitude factor.
I could not have a trunk show for an artist and make only 25%. If
the person hosting the trunk show has experience and can do it for
25%, good for you and God bless her. A good gallery that is
responsible, sells your work, reports once a month and pays, promotes
your work, takes custom orders for you, keeps it nice and neat and
clean in the case and makes it attractive to look at is worth 40-50%,
we do, we are.
Working with a gallery should be a team effort, you make work that
sells, they are responsible to provide a venue for you so you do not
have to be an artist and a retailer.
- When you do shows, if you do not sell much, you can loose money.
When you do a trunk show, you are not going to lose much if you do
not sell anything.
Richard Hart