Laurie- If the customer says “I don’t know what I want, but I’ll
know as soon as I see it.” Then run. Run away as fast as you can.
This type will eat up weeks of design and wax carving time. I often
send them away with the advice to look online, go to lots of jewelry
stores and bring me pictures of what they want.
However if they come to you because they love your sense of design
and craftsmanship then that’s another story.
First of all what’s the purpose of the piece? Wedding ring, daily
wear, or special occasion bling?
Then what do they do for a living and for fun. Do you go rock
climbing for fun? Well then an eternity band is not a good idea. Work
in a wood shop or at a desk? How many kids or pets do you have?
This will put them at ease as folks really like to talk about
themselves and I can design a piece that will work with their life
style What color of metal, what color of stones?
What is their budget?
When do they need it?
Take charge of the design process. After all you are the artist.
Draw in black and white right in front of the customer if you can so
they don’t have time for second thoughts. Never ever let them take
your design or a copy of it out of the shop.
Try not to offer more that a couple of sketches. We try to do it in
one sketch with minor adjustments to the customers specs. “Here let
me make something lovely for you.” If I have to do more than one,
I’ll put a tiny splash of color or sexy highlight on the one I really
want to do.
And best of all. my favorite question to ask, how would you like to
pay for that? That should be the time you close the sale and get a
good deposit or payment in full.
Never ever apologize for your prices. If this was easy every one
would do it.
Have fun and make lots of jewelry.