I was looking on ebay at some jewelry and noticed the following line
in a description for a 14kt necklace:
14K AND WEIGHS 54.4 GRAMS. THAT’S 1.75 OUNCES OF SOLID GOLD!
The dictionary on “Solid” says :
A substance having a definite shape and volume; one that is neither
liquid nor gaseous.
and I beleive 10kt gold can legally be called gold (9kt in some
countries ?), but certainly 14kt is a gold alloy that can be refered
to as gold.
So I’m pretty sure legally speaking the statement is correct, but
for some reason the use of “solid gold” in an advertising line leaves
me feeling a bit violated in some way. I’ve never been offered gold
for sale in it’s liquid or gaseous states Anyone have any comments
on why use “solid gold” in advertising?
Thanks for any thoughts,