About a year ago, I purchased some beads named “rubylite.” When I
asked what rubylite was, I was met with a blank stare and the answer
that it was “a type of stone.” Duh!
Anyway, I bought them because I liked their look and decided to find
out if they were dyed. (I dipped the beads in warm water.) Yup -
dyed. Closer inspection indicated to me that they were probably
quartz of some kind. A little research, and I was convinced that
they were dyed agate. However, I think the name is just a “trade
name” not anything scientific.
In the bead world, the element of science seems to be missed
entirely. It’s simply a matter of taste, because quality is a realm
of the “rich and famous” who buy the calibrated gem stones and
scientific terminology is only required by the lapidary. (I do beg
to differ with this mentality.)
So. . . shall we now discuss the term “gem?” I believe there are
some FTC guidelines that apply to that term. So, I’m wondering if I
now need to change my company name to comply with the guidelines?
Sun Country Gems