Hi David et al,
My experience is with American men and women, this may be different
elsewhere in the World, but I doubt it.
I’m not sure whether it’s different in the UK or not, as a rule.
Looking back over the decades, the whole male grooming thing seems
to have taken different turns along the way. My Granddad’s generation
took a lot of care over their appearance and dressing table sets and
traveling sets of grooming products were popular for men - Macassa
oil for the hair, etc. Then by the time you got to my Dad’s
generation, such things were VERY uncool and considered too feminine
and not to be worn if you were a “real man”. “Real men” didn’t wear
potions and lotions. I think male jewellery probably went hand in
hand with the grooming side of things. However, the modern man (and I
just need to look at my son to see the trends, as he’s a bit of a
sheep) spends as much time as a woman in the bathroom getting ready
to go out, gelling the hair, applying whichever designer fragrance he
feels like, and accessorising his outfit with the finishing touches -
nice belt with designer buckle, smart, fashionable shoes and
jewellery of choice - a silver or stainless steel ring, a chunky
silver chain.
I’m sure it’ll go round in circles forever more too, just as
fashions for women do, as these twists and turns have occurred
throughout history too. But presently in the UK, jewellery for men
seems to be once again fashionable. There is a lot of sterling silver
jewellery and stainless steel available for men, a lot of it chunky
chains and chain/ID bracelets, dog tags to wear on a chain, lots of
rings available, a myriad of cufflinks in all manner of designs and
belts with fashionable buckles seem to be popular too. As far as
durability is concerned, stainless steel is obviously a good choice
but not all of us have the capabilities of working with that, but
then again, it probably doesn’t matter because even if a sterling
piece wears out, something new will probably be in fashion by then
anyway.
Just like the biker jewellery you mention (which I saw a lot of when
I rode motorbikes), there is the body jewellery associated with body
piercing which is popular with some, so even if the general male
population isn’t into jewellery at any one time, there are still
those niches to fall back on. Pat Pruitt and others on the list seem
to be doing well in the male jewellery arena so could possibly
comment on trends for men.
I spoke to my mum the other day and my 74 year old father (newly
nicknamed by mum, the “King of Bling”) apparently hasn’t worn
cufflinks (or any other men’s jewellery) for a few decades but he’s
proudly sporting his new sterling cufflinks I made for him, at church
every Sunday. So there’s hope and a potential market even for the old
“real men” who at one time would never have worn such things -
although of course he probably only wears them because I made them,
and would never think to buy such things.
Male trends (or the lack of) may well vary depending on geography
too, especially in such a huge place as the States, where there are
very definite “personalities” associated with different regions, so
for one store owner in a quiet town, such man-jewellery may never
sell, whilst in somewhere like New York, there will be many outgoing
“individual” males who might buy and wear jewellery made for men.
Crikey! I didn’t mean to waffle on for so long, sorry. Skip onto the
next post if you get bored!
Helen
UK