I have sold my jewelry at trunks shows myself, and have held trunk
shows for other jewelry artists when I had a gallery. This is what
common for me…
Artist Responsibilities…travel and lodging expenses, and meals
away from venue. Gallery/Store Responsibilities…advertising,
refreshments, extra staff, special display, packaging, and possible
purchase of trunk show merchandise upon completion of show.
I have used a 50/50 split and also a 60/40 split. (60% to the artist
I once had a trunk show where I had a sales rep bring samples and
the customers could order from the samples. All orders had to be paid
for up front and it worked out splendidly. I used my regular gallery
mark up and the artist got her regular wholesale price. The sales rep
got 15% of the wholesale sales and whatever else she and the artist
had previously worked out in their contract. That’s between them. I
handled all the above expenses as the gallery who held the show
including the cost of shipping the ordered merchandise to the gallery
upon completion. The customers picked up the merch at the gallery
which can always lead to more sales.
I currently showed my own work at a trunk show and asked about
lodging. I was informed that it had not been added into the budget,
that took care of that. I drove to the venue, worked the show by
myself, then drove home. Long day! They did provide lunch however.
Will I do that again?? Maybe, maybe not.
It really all depends on if you can work your extra expenses into
the cost of your product. That’s the only way to be sure you come out
This is longer than expected, so email me off list if you have
questions… Have a great show!!!