I do them for gift shops, museum shops, high end ladies clothing
shops. They advertise ahead of time that I will be there on the
date, and the time frame. They clear out an area of the store for my
things - sometimes a table or two, sometimes a counter top or two -
depends on the store. I bring my jewelry and my display accessories -
ring stands, necklace stands, etc. I get there an hour or two early
and set up. Then I am there with the jewelry as folks come in - oh -
and I bring several mirrors! I greet the customers as they come over
to look, talk about the stones, the pieces, ask if they want to try
it on, etc. When they are ready to purchase they purchase at the
store check out as they would any other store purchase.
The store tracks the purchases. At the end of the show they total the
sales and write me a check for my percentage. I LOVE trunk shows! If
done in the right market, by a store that knows how to promote, it
can be an extremely successful and enjoyable experience. My best
stores really do a great job with publicity, and offer refreshments
during the show. It is not uncommon for me to do sales at a half day
trunk show that are 3 to 5 times greater than at an average weekend
craft/ art show.
Doing it at the right store is vital - if they aren’t the right
market or they don’t publicize properly it will bomb.
Three Cats and a Dog Design Studio