It has been my observation that much of the trade in my neck
o'thewoods is not charging the retail businesses what it costs to run
a real business. This makes things hard for operators that intend to
stay in business and play by all of the rules.
In the last couple of years, I have been using David Gellers pricing
guide for a baseline of what retailers should be getting for work. I
charge no more than 40% of the suggested prices.
Still, I find it difficult. A lot of my competition will do
anything. I am not an engraver or watchmaker and those trades don't
give me any breaks as I don't take in very much of that work. My
competition does, however offer those services, so I find myself
trying to fill those needs as well. I do a little faceting as well.
David monitors this list. Listen to him. He's done everything wrong
and made all of the corrections.