There was a discussion around a similar question earlier this month.
Take a look at Should you stay in a gallery if sale’s don’t exceed membership
Andy is correct. Good pictures of your work are what will sell it if you are not able to directly present it to a potential customer. Spend some time putting together a place in you shop where you can take good pictures as described by Andy’s essay and not have to put it up and take it down every time you use it. Keep records of what setups work and don’t work. Good lighting is important as well as a camera that you can control. I have had a number of cameras over the years, but as pointed out by others in the past, newer cellphone cameras take great pictures. I still like to use my digital camera where I can control focus, depth of field, speed and other variable. You will also need some editing software to get the picture just right. If you work in silver, it is especially difficult to photograph because of the reflections that it produces. Spend time staging your work and then using diffusers and reflectors to remove these spots. Once you have work that you are proud of and represents you and your creative self, and decent pictures that reflect your work, you should have the confidence needed to approach a potential customer. Think about who or what your market is. Look for places that cater to that market. Spend time trying to build your own market if you don’t have one yet. Get into local shows once we are able to do them again. Donate to raffles or money raisers for “worth causes”. Definitely build a website. Don’t worry about it being perfect, they never are. Post you best pictures there and you have another way to get them in front of potential customers. This takes work and time and you need to be in it for the long haul. I know that I spend more time photographing, documenting, posting and distributing pictures of my jewelry than it takes to actually make some pieces. You need to take this time and expense into account when you do your pricing. Good luck…Rob