Elle, Congratulations on taking the first steps in running your
business. You’ve got a few things going on here. First, if you want to
be seen as a professional you need to think of yourself as a
professional. If you want to get into galleries you need to have set
wholesale and retail prices. Figure out how much time it takes to make
each piece, material cost and how much you need per hour. When you
figure that out that’s your Wholesale price. Your Retail price is (at
least) double that. When you sell retail shows you should sell at your
retail price. When you apply to galleries you need to be very clear
about your wholesale/retail prices. Galleries will generally not want
to do business with you if you’re underselling them. The 15% that the
show is asking will come as less of a blow if you’re selling at your
retail prices. You’ll need the “extra” money anyway to cover all the
costs associated with doing shows. Now for booth pictures: If you
don’t have a booth shot most places will let you send in a picture of
just your display (it’s not faking it) or even submit a drawing (shot
onto a slide). They usually just want to make sure you have a
professional setup that will fit in to their show. You could try
calling the show promoter to see what they will accept. I also
recommend that you pick up a copy of the book "Crafting As a Business"
by Wendy Rosen. It covers all of this in much more detail. And get a
subscription to Crafts Report.
Good luck…there’s a lot to it!
Amy O’Connell Jewelry