Boy have you picked a time to switch!! Gold is at its highest in
what, nearly 20 years. I would think twice before I plunged right in.
If you really want to switch you ought to ask yourself the following
What kind of markup can I allow on my new pieces? Gold is so much
more expensive you may have to rethink your profit margins.
Do my present venues have the clientele to purchase adequate
numbers of my pieces in Gold? If not how do I find new galleries I
can trust with my now more expensive inventory. If your galleries
'aren't broke why fix them'?
Am I comfortable enough with the entire switch over, by this I
mean are you ready to purchase better or more expensive stones,
chains etc, to go with this newer work? Do you know what you are
doing when it comes to purchasing Do you have good
Are you willing and able to have your work set in retail shops
longing and wait for your new profits to come in?
It is good that you are asking some of these questions already but I
have to ask again, why change galleries that are selling work for
you already? Are they successful? If so, why not try a few pieces out
in Gold and Silver as you mentioned? [they don't have to be
blackened]. See how they fly. Also your galleries may be able to
accommodate some work in 2 metals.
It sounds as though maybe the unasked question is why change at all?
Sometimes people tend to throw the baby out with the bath water,
thinking that they have to change something because they simply
thrive on challenge, and have to do new things all of the time. Or
are you thinking that Gold is more prestigious to work in and
therefore you would be a more professional jeweler? If neither of
these are the case then maybe you know why you want to change. Great
give it a try, but be willing to really struggle for a while. [
Unless of course you are independently wealthy].
I have started to make my own personal work in silver again. When I
look back, all of my most innovative and interesting pieces have
always been in Silver. Not having had a lot of money, I could make
huge pieces in silver that I couldn't possibly have afforded to make
in Gold. The silver always sold well, and the margin of profit was
What I am trying to say is go with what you really want to do. Don't
think that Gold is better because it is more expensive and that it
will sell better. Because it probably won't. Unless you have your own
store it can be tough. It is beautiful no doubt, but silver sells a
lot more easily.
good luck Dennis