It has been interesting to follow the thread of this discussion, so I
thought perhaps I would outline my experience for what its worth.
Initially, when I started my craft work, in 1968 I chose enamelling,
as it was something I could do with limited space and equipment.
Having achieved the technical results I aimed at, I took my work to
all the local craft galleries and shops who, said they would be happy
to show my work,but on a sale or return basis. After following up my
initial placement of stock the sales results were poor,to say the
least.
I mentioned this to a friend of mine who had a stall in the open air
antique/tat market in London in the Portobello road.
He offered me some 3ft by 3ft on the end of his booth.
the first Saturday I was there I took more than all the craft shops
had sold over the previous 2 months.
so the decision was made.
Stop trying to get others to sell you work for you, design, make and
market it yourself.
That was in 1968 and I havnt changed this way of working since. The
buck therefore stops with me for everything, I earn what im worth,
and take the profit on all the operations.
This reflects the way I feel about the designs, the finish, the
presentation of whatever Im making.
It was a couple of years before I moved into actual jewellry making,
specialising in wrought work, in the field of the torqe, or
bracelet, with rings to match.
I move onto the Bayswater road in 1970 and did that for 7 years,
earning for that time a very good income from just 1 day a week
selling. I had a display some 4ft by 4ft.
Then i got fed up with 240 miles driving there and back, and was
able to get into a Saturday market in a local town only 40 miles
away. There I had some 10ft of exhibition space, so could expand my
display to fit. I did that for 7/8 yrs aswell.
Another friend suggested I share a booth with him at the glastonbury
festival in 1984 with a gate of 50,000 people!!!.
I had lots of stock and sold out just about everything. So another
desision was made, move into the big show world.
In 1985 I built myself a proper exhibition marquee some 20ft by 10
ft, and did lots of large craft shows on a demonstration basis. IE I
would have a free pitch and parking and power in exchange for
demonstration my skills. I could also sell anything I wanted.
In 1987 I had a call from a one armed silversmith to say there was
another of our kind retiring in a nearby town, all the good stuff was
sold and all that was left was the heavy old rubbish. He thought I was
the sort of idiot who would be interested. When Igot there it was a
complete drop stampers workshop from 1851, nothing was missing, all
the machinery, tooling press tools blanks catalogues and even the old
price lists.
Well I didnt know how I would use it but felt I HAD to have it, on
the basis that tools are the key to making everything.
I hauled it all back in my truck, it was all around my garden on
pallets, some 5 tons of it.
Anyway to cut a long story short, By 1989 I made the minting drop
hammer fully transportable, took it to the Great dorset Steam fair
where I minted a commemorative plaque for the event at the event. I
didnt stop for the 5 days minting and selling off the hammer some
1000 plaques.!! That was the way to go.
that resulted in invitations to mint elsewhere in the UK as well as
throughout Europe.
that was from the 1990’s onwards… With sponsorship at museums and
craft fairs. Currently plans are in hand to recreate the Night and
Day plaques modelled by Thorwaldsen when he was in Rome in the 1830’s
I have the blessing of the Thorwaldsen museum in copenhagen to do
this project and the results will be available at events like Art in
Action, Weinachsmark in Schloss burg Solingen etc.
where ill be minting one of the designs in sterling. I have found
theres no substitue to designing, making and marketing ones own work.
theres always someone behind the current customer who want s what
one had made. Its much appreciated.
The work, of course has to speak for itself.
Ted Frater
Dorset
UK