When I received the Feb. 2006 of the Lapidary journal, I thought:
“It just can’t get any worse than this!”
I was wrong!! The March 2006 issue is thinner and worse. If the
incredibly shrinking Lapidary Journal keeps getting any thinner, it
will no longer be a magazine but a colorful craft’s newsletter.
Whatever happened to the great Lapidary of yester years? Ahh, could
it be that when the publishers of The Lapidary Journal starting
publishing that “other” jewelry Magazine, they decided to take the
articles of one good magazine and divided in half to produce two
magazines and double revenues?
Big mistake! I am one subscriber that will not renew her subscription
until the Lapidary Journal returns to be at least as good as what it
used to be before 2005 not just another mediocre craft magazine.
The Lapidary Journal carries a lot of advertisement for beads and
PMC. Apparently the publishers of the Lapidary Journal feel that the
articles in the magazine must cater to that sector of the industry.
It has apparently never occurred to them that the advertiser were
advertising with the magazine way before the magazine became a bit
more than a newsletter.