Tiffany decided to call the new find Tanzanite because a senior
marketing person thought "zoisite" sounded too much like
"suicide". Yeah, for real !
Brian, that’s an interesting story, especially if true. And there
definitely wouldn’t be anything wrong with naming it blue zoisite,
just as there isn’t anything wrong with referring to topaz that’s
blue as blue topaz, or beryl that is golden in color as golden beryl.
One of the things about calling prasiolite green “amethyst” that
bothers me most is that the definition of the word amethyst is
"purple." Go ahead, look it up. The whole idea of purple quartz being
called amethyst is because the word amethyst is descriptive of the
color purple. The idea that people are selling prasiolite (green
quartz) as “green purple” cracks me up.
But then, the sales department is far more concerned with sales than
literacy, now, aren’t they ?
James S. Duncan, G.G.
James in SoFL Who has a whole bunch of blue rubies I’d like to sell. I’m
thinking of calling them “Blue Reds”