Is there a good reason not to use synthetic stones; other than
popular (buyers') response and/or feeling some connection to the
earth (being natural)?
Really depends on what your market is, and who your customers are. I
am a custom jeweler, and my wife and I have a retail store where we
sell diamonds, gold, platinum, and sterling silver, and, synthetics.
We cater to what our customer wants and can afford. I just sold a
very fine ruby, half ct. for $1100, and we have very nice synthetic
6mm princess cut stones, red, not pink, not purple that cost us $5
per ct. We set them is gold, we set them in silver…
Natural sells, synthetic sells, pretty sells, cute sells. People are
relieved that they can buy silver instead of white gold, or platinum
and we support their choice, without attitude. Then they send in
their friend ,who was pre-sold because of our honest, integrity, and
good service , who gets diamond wedding jewelry for $3000.
There is no moral or ethical issue in selling created stones, as
long as they are disclosed as such.
There is one “high class” jeweler in town that sells Chatum created
stones. These stones cost hundreds per ct wholesale, and look the
same as what I pay $5 per ct. Both created.
I have customers that are serious, and customers that like to have
fun. I value the natural for what they represent, and I value the
created for what they represent. I make beautiful jewelry either
The present economy is really bad, we are down 1/3 this month from
same time last year.War and election seems to be giving us a double
whammy. Our customers are complaining about not being able to spend.
And we have lots of nicely made, low cost sterling. Like thousands
of pieces. So something is happening, and none of us know when it
will get better.
Richard in Denver