1) If the customers don't see it you can't sell it.
2) If you want to sell gold, or other high end stuff, you have to
3) While it is not necessary to go overboard, if a customer sees
that you only make 2 pieces in gold, they will assume that you don't
usually make gold and aren't comfortable working in it.
4) If you want to sell diamonds or other expensive stones and you
don't have any out to show, you won't sell them (or at least not as
many). Ten to twelve years ago when we only had a few pieces out
with diamonds as center stones, we only sold a few diamonds a year.
Now that about 25% of our rings have diamonds in them, we sell them
all the time. When we used to only put out less expensive
sapphires, that is what we sold. Now, when we have expensive
sapphires out, we sell them as well as the less expensive ones. If
you think small, that is what you'll be. Think big, grow big.
Daniel R. Spirer, GG
Spirer Somes Jewelers
1794 Massachusetts Ave
Cambridge, MA 02140