Hi everyone, I Just finished 5 weeks of meeting with a marketer and
I was angry and confused most of the time when I talked to her. To
sum up her advice. She said my work was very beautiful, creative
and well crafted but it was only appealing to a very small,
exclusive percentage of people and if I didn’t somehow regularly
cross paths with those people I was not going to make money (and
she’s right about that). Her advice was to watch trends very
closely, see what is selling and find a way to incorporate those
things into my work. Though I protested loudly, that I could not
get into shows with that type of work, so on and so forth. She would
chide me not to always come back with “stops” and “negatives”. I
think her advice not to get too attached to any particular way of
working because it buries you in your own little nice hole was not
really bad advice. The problem is finding a way to do those things
and still keep your artistic integrity - Finding a way to do those
things and then maybe finding different venues to sell them in. For
instance, what is a media kit and is that what you need to approach
stores or boutiques?? Bottom line for me is I have to make money.
I have galleries calling me for my work , but what good is it for
them to have it if it just sits there.
Any thoughts on this dilemna are very welcome.