Good work, Leonard!
What they have done is what Lannyte has always done, not answer the
question.
They are honest and up front about telling which of their products
is true synthetic and which is a simulant. But they do NOT disclose
WHICH simulant. And that can be VERY important to the bench person
or the wearer when it comes to durability, heat resistance, etc.
And their cutting is still very mediocre. You get what you pay for,
but they can use all the made-up names they want, it is still
deceptive.
If a client asks me for a synthetic Tanzanite, I will say there is
none. But I can cut a simulant for them, some more realistic looking
than others, some more durable than others, some with a more
convincing color shift than others. And I will call the product by
its actual name, not something I made up.
I would say Ican provide synthetic Forsterite, with such-and-such
properties, or Tanzanite-colored synthetic corundum, or
Tanzanite-colored YAG witn excellent color shift and high
durability, etc.
These things have names, there is no need to make up some phony
marketing name. Oh, wait, yes there is, if you wish to mislead.
And I object to that.
Now, I have ZERO problem if you don’t want the material, don’t like
the material, insist on natural material, etc. But my conversations
and my invoices are very, very clear about the material we are
working with. Deception is deception, IMO.
Wayne Emery
The Gemcutter
"Bending Light Since 1975"