whether the customers got out of the right side of the bed that morning or if someone is going to blow the whistle and tell them it's OK to buy. Sometimes it seem that there's a kind of osmosis to sales - either no one buys or they all rush you at once.
I’ve seen that behavior, too! It’s really odd! Also, people
think that if there’s a crowd around, I have to go see what it
is! You could have the Shroud of Turin in your case, and if
nobody was there, you’d have a hard time attracting customers.
When somebody sees that somebody else is interested in, or
buying something, it must be good, and they don’t want to miss
out.
It’s human nature… I just wish I could get a better handle on
it (like P.T. Barnum had…). I think pricing can be affected
by this, too! Price it too low, and people think it’s cheap.
Hike the price, and the perceived value increases, and people
will want it more. I think there’s a piece missing here that I
haven’t quite figured out, but I’m working on it!
Dave
Dave Sebaste
Sebaste Studio
Charlotte, NC (USA)
dave@sebaste.com