Hi all. I sell primarily through art shows, and I’ve often wondered
whether I should have prices marked visibly on each piece, primarily
cuff bracelets. I don’t do it because my setup would make it
difficult, short of a putting a visible sticker on the outside of
each piece, rather than on the inside like I do now. Aesthetically,
this would suck.
Part of me would rather have the piece in the customer’s hand before
I mention the price (mostly under $500), to let them start to fall in
love with it before worrying about how much it costs. But if the
prices were right out there, everyone would know what the cost is
before they can really see the detail that makes a piece worth it. It
might cut down on the questions, but it might also reduce the
opportunies for dialog.
I realize that, now, I force potential customers into the awkward
position of having to ask for a price. I can tell myself that anyone
bold enough to wear one my pieces has the confidence to ask for a
price. But then I wonder how much business I might be losing because
people are uncomfortable asking.
I’m considering a couple of small booth signs that list price ranges
for various categories, as a potentially happy compromise.
So, to all you art circuit sloggers out there, how do you handle
this problem? And when any of you are on the customer side of the
counter, how do you feel about having to ask for a price? Thanks!