I am a lapidary and sell through my web site as well as at local
shows. I have been thinking of another avenue for sales through my
web site. This would be selling stones on an approval basis. (Stamp
companies still use this method to sell stamps.)
I would like to know what have others done like this? Has it worked
for others? Has anyone on this list purchased stones in this manner.
One value I see in selling this way is that the customer gets to see
the stone rather than a photograph on a web page. Handling and
seeing the stones might create desire so more stones are purchased.
Because each customer has their own use for stones, I would need to
build a form on my web site where the customer could request certain
kinds of stones that would possible work for them. ( Just as stamp
collectors might only request certain kinks of US stamps or certain
foreign country stamps.)
I know there would be a lot of details that would have to be worked
out in order to get something like this up and running but it might
be less work than taking pictures of each stone and entering new
on the web page for each new stone.
Anyway, I would like some thoughts or insights on this marketing
Larry E. Whittington