Seems to me that because I am a goldsmith, it is easy for me to think
that I am some kind of special character that deserves to get special
prices on jewelry components. Actually, I think that buying wholesale means
buying in bulk.Around here, if one wants to get a really decent price on
laundry detergent, on might go to Price Club and buy a washing machine
sized box of detergent. If one wants to get an even better deal, one could
call Proctor Gamble and get a truckload. Of course these solutions involve
new storage costs that will usually offset any pricing advantages that one
might enjoy by buying in bulk.
I don't know what auto mechanics do around the world, but around here,
they get about a 15% discount from their parts distributors or
"wholesalers". Not the 50-66% that jewelers expect. Often, an individual
can pick up these mechanics discounts just by “knowing” a mechanic.
I don't understand why an artist or goldsmith should get a special
distributors price when we are buying in single pieces.Sure, we can and
should cut the best deal we can, but remember that show vendors have
distribution costs that (such as travel expenses) that "New York dealers"
don’t have to incur. They also have plenty of competition. In the end the
market polices itself.
I suspect that the problem is in the use of the word "wholesale". I like
to call myself “wholesale” I sell to “retailers”. If I want to do a lot of
business, I can continue to sell my goods through my distributors at a
discount. If I want to make more money on individual pieces of jewelry, I
will have to make myself more accessible to the public and educate te
public about who I am and what I can do for them. That means more rent and
higher advertising costs. Some things that the “retailers” have alreay
Seems to me that all this talk about the "wholesale" rooms is influenced
by the misunderstanding of what “wholesale” means. If you want a better
deal in those back rooms, try buying in large enough quantities to make it
worthwhile for the wholesaler to dicker.