I suppose it depends on your wholesale customer. Are they buying just your product for resale or are they buying your name as well as your product? Is the customer a large chain or a unique gallery?
My experience is very much the same as my brother Rob describes. I sell at a gallery shop near Lake Ontario. They want my name on the jewelry because of the strength of the family name. I agreed to supply the small jewelry on cards, the bracelets in trays with my business name on the trays, and all the pieces have my hallmark. One gallery went so far as to have a unique case made just for my jewelry. I am looking into letter stamping boxes.
One gallery wanted to rep my stuff in their cases identified only as “Sterling Silver Jewelry, Local Artist.” This was not at all successful for the gallery or for me.
I don’t think there is a right answer or a wrong answer here. Agreeing ahead of time with the purchaser what you will supply seems to be the only way to go.
---- “Erich C. Shoemaker” firstname.lastname@example.org wrote: