Good Morning All!
I’ve got a question that I’d love to get your thoughts on. Years ago when I first got into jewelry, I spent some money to get some custom packaging made up. However, when I began wholesaling it, I discovered that most retailers preferred to use their own packaging (this was not a stylistic choice, but a marketing one. . . I know that it wasn’t that they had a problem with my packaging). It’s been quite a few years since I went down the wholesale road and I’m curious what everyone’s experience has been in the last 10 years or so. Do retailers, generally, still prefer their own packaging or is it wise to invest in custom packaging to go with your pieces? It’s quite a bit of cost to develop custom retail packaging and I don’t want to mess with it only to discover that it is something that ends up getting stored instead of used. Any thoughts out there?