Hello everyone and thank you for your help.
I find myself in a position about which I know very little. I
design and create a line of unique titanium wedding bands and I have
had great success simply selling them from my website. I was
featured in a story in “In Store” magazine back in February of 2002,
and this provided a bit of national exposure unrelated to the
internet. From that exposure I have developed several wholesale
relationships with individual stores around the US and Europe.
I now find myself being approached by people that want to distribute
my rings to a much wider wholesale community. Here are my questions:
If I have a ring that I think would retail for $400, I assume the
jewelry store would like to pay $200. What amount would the jewelry
Rep. get? Is the keystone pricing used when each piece is custom
made to order?
What level of service is usually expected from a jewelry Rep? Do
they create catalogs and display items? Do they handle the
merchandise or is it all shipped from my studio directly to the
Here is what I envision creating. I would like to put together a
6-7 ring sample package for new wholesale customers. This package
would retail in the $2500 range. Becasue these pieces are not custom
made to order, but rather what I choose, I could sell them in the
$1100 range. All future orders would be one-at-a-time and custom
made to order. How would this work with a jewelry rep?
Thank you for your patience with my ignorance on this subject.
Daniel J. Statman, Statman Designs