I will buy quality cut stones and poorly cut stones
as there is a market for both. I will never sell poorly cut stones
as quality just to reap the extra profit. It is not worth it for my
Sounds like a great pro-active plan. Change can start from someone
like you, at the level of commitment and with the knowledge ,
experience, and connections you have.
I wonder how the public could be educated so they understand how to
buy the best for the money they have.
I have customers come in with gems they bought at a gem show, and I
feel sorry for them. No color or sparkle in the center of the stone,
which is the largest area. They just don’t seem to know how to see
what they are looking at.
I educate my customers, and I tell them I expect them to hold me to
the standard I have taught them when buying from me.
With education, lower quality stones could not be sold as high
quality. Perhaps someone having a free seminar at gem shows to
demonstrate how cutting affects beauty.
I have tried to tell gem dealers they have good material, but I would
not buy it because of the cutting, and they don’t seem know what I am
talking. So I show them a sample of something well cut compared to
what they have. I tell them why I am not buying their goods. I don’t
know if it has any effect.
I see programs at Christmas by local news on how not to get swindled
on gold or diamond jewelry, but nothing on how to shop for colored
gems and get good value.