I bought a PUK4 last year. I do not use it very much. My biggest want
was for fixing porosity and attaching earring posts. I buy a lot of
jewelry from manufacturers, and too often, there are pieces with
porosity. It requires me FedEx’ing the bad pieces back. Sometimes
they say I’m too fussy. My nickname I am told is Mr Picky. Well a
FedEx charge to return and then get the new piece adds up. (no, not
all manufacturers will pick up shipping on their mistake.) The PUK
allows me to fix the porosity in seconds. Just last week I had five
anchors come in with Neptune’s tridents.
Well, one of the tridents was missing a section. Most likely a
bubble in the wax. With Terry Reichart’s help, I built up the void
with pure 14kt laser wire, wheeled it and you cannot tell it from
another. No solder. I figure I saved myself $40-50 right there in
shipping. I had a hundred pairs of a special earring cast in platinum
and palladium white gold. It was $11 each for labor to have the posts
soldered on. With the post attachment to the pulse arc it’s maybe 15
minutes. I’m sure it’s what they used too. $11 x 200 (100 pair) adds
up and pays for itself pretty quickly. (I’m not selling, simply
sharing)
I have spoken with Jeff Herman (Pukmeister) and Terry Reichert on
their dime (they telephoned after my email) and was freely given
their valuable experience. Terry explained how I could size a ring by
building up the layers, starting out with low power and then
increasing. When I first got my PUK Jeff spent a lot of time on the
phone explaining settings and how to do things. He told me to call
anytime. Damn, in the middle of this cold winter at 9:30 PM I’d have
rather been sitting by the wood stove with a beer and not explaining
how to use a tool to someone I never heard of! Not Jeff.
Terry is excited about the new technology. He’s the same way on the
phone! He believes in it and is just sharing. He’s not trying to sell
anything.
His enthusiasm just sounds that way. I had 25 years of professional
sales before stumbling onto jewelry. If you want sales, get an old
book or audio course that explains sales skills and closes. How to
sell to different races, colors, religions, first-borns, last-born,
middle child, neurolinguistics, male or female, gay or straight,
north or south, east coast or west coast, PhD or MBA, engineer or
doctor, negative reverse or assumption,. Go to a mall jewelry store
or women’s clothing store and meet a person working on 30% commission
and see sales in action. Be careful though!
For one having trouble selling at shows, consider it as a game. Each
customer that stops by your booth, a sale is going to be made. The
customer will sell you on them not needing your item, or you will
sell them on wanting it. No one needs jewelry. It’s not a features
and benefits choice, it’s pure emotion. How does it make them feel
wearing it? What memory does it rekindle? What emotional hot button
does it trigger? What will people think when they see them wearing
it?
For one that may be offended at my comment of there are ways to sell
to different folks, some of the people in one of my sales courses
were doctors, dentists, ministers, lawyers and other professions one
would not expect to be sold. There is an art to selling you an $800
physical when you feel healthy or giving 10% tithe when you are
scraping by. One of the best instructors was a Jewish man that taught
us the Oy vey shrug. He introduced me to bagels with two inches of
cream cheese as we became close friends!
J
Charlie