Argentium Silver Co. are very excited about the activity on
Orchid relating to "Argentium Sterling Silver" and do not wish to
offend anybody by correcting their naming of the alloy, however
they need to protect their trademark rights.
When I was 14 I had my first guest opinion piece published in our
local newspaper; in it I made a reference to something being used as
kitty litter (lower case). Imagine my horror when I received, not
much later, my very first letter from a law firm advising me I was
to cease and desist the use of their branded name Kitty Litter[TM]
and all that garbledeegook. Urk! Well, that was 27 years ago and it
didn't work - the words became generic, but IMO is was great for the
company because of all the free exposure.
Congrats to Argentium Silver Co and their Artentium Sterling, but
trying to control the use of languague is a losing battle!!